Core service · Netherlands ⇄ Türkiye

Enter the Dutch and European market the right way

Most companies looking at Europe have a product that is ready. What they lack is a clear view of the market, the buyer and the way business is done. From Rotterdam, we support you at every step, from market analysis to your first customers.

Who this is for

Where this service makes the difference

Turkish companies planning to export to, or set up in, the Netherlands or the EU

Manufacturing, building materials, industrial products, food and services.

European companies looking for manufacturers, suppliers or partners in Türkiye

The bridge works in both directions.

Companies whose first step into Europe did not deliver, and who want to reset their approach

What we typically hear

Does this sound familiar?

We don't really know how big the market is.

Demand, competition and price levels should be established with data, not estimates.

Distributor, branch or a Dutch entity? We can't decide.

The wrong entry model can consume most of the first year's budget.

We're not on the same page as our customers. Either we don't understand their needs, or they don't understand us.

Dutch business culture is direct, understated and data-driven. The same product, presented with the right language and the right expectations, gets a very different response. An approach that works in Türkiye rarely works unchanged here.

We don't know how to reach the right partners.

Finding the right distributor, supplier or manager usually depends on being part of the right network.

How we work

Four phases, each ending in a clear decision

  1. 1

    Market diagnosis

    Market size, demand, competition, price levels, regulation and buyer profiles in your target country and segment.

    Deliverablemarket report and a go/no-go and "how to enter" decision memo
  2. 2

    Entry strategy and business plan

    Entry model (direct export, distributor or agent, branch, or Dutch entity), positioning, pricing, sales channels, and one-year and three-year business plans with budget.

    Deliverablea board-ready business plan
  3. 3

    Set-up and ecosystem

    Establishing the legal structure and coordinating banking, accounting and legal matters with our partner network. Identifying distributors, suppliers, manufacturers and partners, and managing the conversations. Recruiting local management and staff where needed.

    Deliverablean operational structure and a shortlist of partners
  4. 4

    First customers and scale-up

    Executing the sales plan, first customer meetings, trade fair and promotion plan, monthly KPI tracking and course correction where needed.

    Deliverablefirst contracts and a growth dashboard

Each phase can be commissioned separately; you can start with the market diagnosis alone.

A two-way bridge

From Europe into Türkiye, too

With its broad manufacturing base, customs union with the EU and logistics position, Türkiye is a strong sourcing and partnership hub for European companies. We apply the same approach for European companies looking for the right manufacturer, supplier or partner in Türkiye: needs assessment, candidate screening, site visits, negotiation and contracting.

Why the Netherlands is a logical first step

Gateway to Europe

Rotterdam is Europe's largest port, and major EU markets are within easy reach of the Netherlands.

Business in English

English is widely used in Dutch business; Dutch is not a prerequisite to get started.

Open and predictable business environment

transparent rules, digital public services, and strong logistics and financial infrastructure.

A strong bridge

a well-established Turkish business community and Turkish-Dutch trade networks make first connections easier.

From the field

Related case studies

HR technology company

Market entry business plan for the Netherlands

Market research for the Netherlands, entry and pricing strategy, and a business plan, with implementation now under way.

Industrial manufacturer

Market expansion into Germany

A two-year engagement covering market research, buyer mapping, and entry and export strategy, plus a factory acquisition partnership to accelerate growth.

Frequently asked questions

Your questions, answered

Do I need a Dutch company to sell in the Netherlands?

No. You can start through direct export, a distributor or an agent. Whether to open a branch or set up a Dutch entity depends on your objectives, sales volume and tax position; we make that decision together in phases one and two.

Do you handle legal and accounting matters?

No. We lead the strategy and the process. Company formation, tax and legal work are carried out by trusted notaries, lawyers and accountants in our Dutch partner network, coordinated on your behalf.

Only the Netherlands, or other EU countries as well?

We are based in the Netherlands and also work in Germany, Belgium and other EU countries. In Germany, for example, we led a two-year market expansion programme.

Which languages do you work in?

English and Turkish. We also handle Dutch correspondence, and our partners join Dutch-language meetings and documentation. Language is not a barrier.

Where should I start?

With a 30-minute introductory call. We listen to your objectives and tell you plainly which phase makes sense to start with.

Contact

Let's discuss your plans for Europe

Tell us about your objectives, your product and your timeline in 30 minutes, and we will agree on the right first step together.