About us

Bridge to Success

Founded in 2023, MirAdvisory is a Rotterdam-based strategy and transformation advisory. Between Türkiye and the Netherlands, we build bridges: from strategy to execution, between markets, and between companies and their goals.

Our story

Why a bridge?

The bridge in our logo is not decoration; it describes what we do. For years we led strategy, M&A and transformation projects inside fast-growing companies in Türkiye. When we came to Rotterdam, we heard the same question from both sides: Turkish companies asked where to start in Europe, and European companies asked whom to work with in Türkiye.

MirAdvisory was founded in 2023 to close that gap: a partner who knows both markets, both business cultures and both management styles from the inside, and who takes strategy beyond the report all the way to results.

Our approach

Four principles

Built around your company

We don't work from ready-made templates, but with solutions designed for your sector, size and culture.

Evidence-based

We base our recommendations on market data, financial analysis and insight gathered in the field, not on gut feeling.

Strategic perspective

While solving today's problem, we keep your company's position three to five years from now in view.

Practical and lasting

Success isn't measured on the day the report is delivered, but on the day the change has taken hold in your organisation.

Our founder

Ayhan Çalışkan

Managing Director · Rotterdam

“Strategy is not a document. It is a management rhythm.”

Ayhan brings more than 18 years of experience in strategy, transformation and management. As head of strategy and transformation and a board member of a five-company group in Türkiye, he played a central role as the group grew from €50M to €500M. He has led M&A processes totalling €100M, notably in pharma and biotech, as well as transformation programmes of up to €20M, and delivered efficiency gains of up to 25% through restructuring and process redesign.

Today, from Rotterdam, he advises companies expanding into the Netherlands and the EU, and leadership teams facing growth or transformation.

Executive MBA · Koç University
MSc Engineering Management · Istanbul Technical University
BSc Industrial Engineering · Yıldız Technical University
PRINCE2® certified
Working languages: English, Turkish (Dutch correspondence, with partner support for Dutch-language meetings)

LinkedIn profile →ayhan@miradvisory.com

Sectors

Our experience and our focus

Where we have experience

Pharmaceuticals and biotechChemicalsIndustrial manufacturingForeign trade and exportHR technologyDiversified holding groups

Our focus sectors in the Netherlands

Construction and renovationReal estateEnergy transitionBuilding materials and industrial products

Housing demand, renovation and the energy transition are creating strong and lasting demand in these sectors in the Netherlands. Connecting Türkiye's manufacturing strength with that demand is where our bridge adds the most value: from helping Turkish building materials and industrial manufacturers enter the Dutch market, to supporting the strategy and organisation of Dutch SMEs growing in these sectors.

Market entry: Netherlands and EU →Construction and the energy transition in the Netherlands →

Our partner network

The right expert at the right moment

Your engagement is led directly by our founder as senior advisor. When needed, we bring in our trusted partner network.

Legal and notarial

Company formation, contracts, legal due diligence

Finance, tax and accounting

Valuation, financial due diligence, tax structuring

Digital and AI

Prototype development, AI applications, systems integration

Dutch-language support

Meetings and documentation in Dutch

This combines the breadth of expertise of a large firm with the direct attention and flexibility of a boutique.

Why Rotterdam

The European end of the bridge

Home to Europe's largest port, Rotterdam is where trade, logistics and international business meet. For companies expanding from Türkiye into Europe it is a natural gateway, and for us it is the European end of the bridge between both markets.

Let's get acquainted

Share your objective, your question or the opportunity you have in mind in a 30-minute call.

Book an introductory call