Case studies

Selected engagements

A selection of projects delivered by MirAdvisory. To protect our clients' confidentiality, we do not disclose company names.

01

Market entry business plan for the Netherlands

Sector
HR technology
Service
Market entry
Market
Netherlands
Situation

A leading company in employee feedback and talent management was considering entry into the Dutch market.

Approach

Market research for the Netherlands, entry strategy, pricing strategy and an action plan, brought together in a business plan.

Outcome

The business plan was completed and implementation of the plan has begun.

02

Market expansion into Germany

Sector
Industrial manufacturing
Service
Market entry, M&A
Market
Germany
Duration
2 years
Situation

A manufacturer of industrial products wanted to build a fast and lasting position in the German market.

Approach

Research into the German market and its dynamics, identification of potential buyers, and market entry, marketing and export strategies. To accelerate market penetration, strategic partnerships were developed around the acquisition of a factory producing complementary products.

Outcome

Market entry and export strategy were combined with an acquisition-led growth option in a single roadmap.

03

Mergers and acquisitions

Sector
Including pharma and biotech
Service
M&A
Market
Europe and Türkiye
Situation

A group looking to accelerate growth through acquisitions needed to identify the right targets and manage the transactions.

Approach

Dozens of acquisition opportunities assessed across Europe and Türkiye; selected transactions managed end to end, from target screening to closing.

Outcome

Total transaction volume of €100M.

04

Three-year strategic planning

Sector
Chemicals
Service
Strategy
Duration
3 years
Situation

A market-leading chemicals manufacturer with global operations needed a strategy process to steer a period of growth.

Approach

The strategic planning cycle was run three years in a row, with support for strategic restructuring initiatives.

Outcome

The company achieved significant global breakthroughs during this period.

05

Strategy and performance system for a holding group

Sector
Diversified holding (manufacturing and services)
Service
Strategy, Performance and transformation
Situation

At a holding active in several sectors, strategy and performance management were neither consistent nor continuous across its companies.

Approach

A strategic planning method specific to the holding was developed and implemented. KPIs were defined at company, department and individual level, and a corporate and individual performance management system went live on a digital platform.

Outcome

Strategic planning, KPI and sustainability management became a permanent management process, with continuity and assurance of performance management in place.

06

Restructuring of a foreign trade company

Sector
Foreign trade and export
Service
Performance and transformation
Year
2025
Situation

The export and foreign trade company of one of Türkiye's leading holdings wanted to review its set-up for sustainable growth.

Approach

Organisational structure, processes and capabilities were analysed in depth.

Outcome

A comprehensive development roadmap was prepared to support the company's growth.

07

Digitalising product development

Sector
Pharmaceuticals
Service
Performance and transformation
Situation

A leading pharmaceutical company wanted to reduce errors and speed up its product development process.

Approach

A Stage-Gate model was introduced to improve the product life cycle, and the process was subsequently moved onto a digital platform.

Outcome

Errors in product development were minimised, and effectiveness and efficiency increased.

08

Turquality and incentive management

Sector
Pharmaceuticals and industrial manufacturing
Service
Turquality and incentives
Situation

Companies aiming to grow in global markets were not making effective use of government support for branding and investment.

Approach

The organisational development of two brands, one of them newly established, was structured around Turquality expectations. Suitable incentive mechanisms were planned, notably company acquisition support and strategic product investment support.

Outcome

Both brands were admitted to the Turquality support programme, and incentives that accelerated global growth were put to use.

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