Turkish companies expanding into the Netherlands and the EU
Leadership teams and founders who want to read the market correctly, set up the right structure and secure their first customers.
Netherlands ⇄ Türkiye · Strategy · M&A · Transformation
The growth and transformation partner for companies expanding into the Netherlands and Europe
Companies rarely stall in a new market because of their product. They stall because strategy never becomes execution. From Rotterdam, with first-hand knowledge of both markets and both business cultures, we turn your strategy into measurable results.
Experience our founder brings to every engagement
18+ yearsIn strategy, transformation and at board level
€50M → €500MLed strategy and transformation as a five-company group grew tenfold
€100MM&A transaction volume managed
Up to 25%Efficiency gains through restructuring and process redesign
Who we work with
For companies on the threshold of growth and change
Dutch SMEs facing growing pains
Businesses in construction, renovation, real estate, energy and manufacturing whose growth is outpacing their organisation.
Boards preparing for investment, M&A or a new operating model
Founders and shareholders looking for sharper decisions and a partner who can run the process on the ground.
Services
Four areas of expertise, from strategy to results
Market entry: Netherlands and EU
Market and competitor analysis, business plan, pricing and entity structure; identifying distributors, suppliers and partners. From Türkiye into Europe, and from Europe into Türkiye.
Learn more →Strategy and strategic planning
A strategy process built around your company, strategy workshops, objectives and KPIs, and an implementation plan that keeps strategy off the shelf.
Learn more →Mergers and acquisitions
Target screening, assessment, due diligence coordination and post-merger integration.
Learn more →Performance and transformation
Corporate and individual performance management, organisation and process design, and programme and PMO leadership based on PRINCE2®.
Learn more →AlsoTurquality and export incentivesTraining and AI strategy workshopDigital solutions: Motiv8 and HR AI ChatBot
How we work
A clear process, with measurable output at every stage
- 1
Introduction
In a 30-minute introductory call, we listen to your goals and priorities.
- 2
Diagnosis
We analyse the market, the company and the team to pinpoint the real issue and the opportunity.
- 3
Roadmap
Objectives, ownership, budget and timeline, brought together in a single plan.
- 4
Delivery and measurement
We implement the plan alongside your team and track progress against clear KPIs.
Why MirAdvisory
Bridge to Success
Two markets, two cultures
We know Türkiye and the Netherlands from the inside. We work in English and Turkish, handle Dutch correspondence, and bring in our partners for meetings in Dutch. We turn the differences between both business cultures to your advantage.
From strategy to execution
We have sat at the boardroom table and worked alongside project teams. We don't hand over a report and walk away; we stay involved until the results are delivered.
Direct access to the founder
Your engagement is led by a senior advisor. Where needed, we bring in our trusted network of specialists in M&A, law, finance, digital and AI.
Case studies
From the field
Market expansion into Germany
A two-year engagement: market research, buyer mapping, market entry and export strategy, and a factory acquisition partnership to accelerate growth.
Market entry business plan for the Netherlands
Market research, entry and pricing strategy, and a business plan, with implementation now under way.
Digital performance management
Company, department and individual KPIs defined; a corporate performance management system launched on a digital platform.
Our founder
Ayhan Çalışkan
Managing Director · Rotterdam
“Strategy is not a document. It is a management rhythm.”
As head of strategy and transformation and a board member of a five-company group in Türkiye, Ayhan played a central role as the group grew from €50M to €500M. He has led M&A processes totalling €100M, notably in pharma and biotech, as well as programmes of up to €20M. Today, from Rotterdam, he advises companies expanding into the Netherlands and the EU.
- Executive MBA · Koç University
- MSc Engineering Management · Istanbul Technical University
- BSc Industrial Engineering · Yıldız Technical University
- PRINCE2® certified
Insights
Field notes and practical guides
Market entry
Doing business and investing in the Netherlands: a 2026 guide
Why the Netherlands, which entry model, company formation, tax, international staff and business culture.
SectorConstruction and the energy transition in the Netherlands
The housing shortage, renovation and the energy transition: the 2026–2027 outlook and where the opportunities lie.
StrategyHow to enter a new market
From market research to local partnerships: the steps not to skip, and the most common mistakes.
Contact
Planning a move into the Netherlands, or a transformation?
Let's discuss your goals in a 30-minute introductory call, and see together whether there is a roadmap that fits.