Turquality
Turquality is a branding and export promotion program supported by the Ministry of Commerce of the Republic of Turkey. This program aims for Turkish companies to gain a competitive advantage in the global market and for Turkey to gain a stronger economic position in the international arena.
Companies within the scope of the Turquality program can benefit from the supports provided by the Ministry of Commerce if they meet certain criteria. Although the program focuses primarily on Turkish companies operating in sectors such as textile, ready-made clothing, automotive, food and defense industry, the companies included in the scope are in a very wide range.
The supports provided by the Turquality program include elements such as branding and corporate development consultancy, training programs, fair participation and promotional activities.
Consultancy services to be provided within the framework of the Turquality program can be adapted to the specific needs and sectoral characteristics of each company. These consultancies aim to support companies to increase their global competitive advantage and successfully take part in the international market.
Brand and Market Research
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Competitive analysis and market research in potential target markets.
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Demand analysis and determination of customer profiles in target markets.
Export Strategies
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Creating strategies for business development and increasing market share in target markets.
İhracat süreçlerindeki yasal ve regülasyonel konulara ilişkin danışmanlık.
Brand Strategy
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Determining strategies on how to position the brand in the national and international market.
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Creating and strengthening the brand image for selected markets.
Preparing Turquality
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Brand and Market Research
A study conducted by Harvard Business Review stated that 70 percent of companies around the world fail in their global expansion and that lack of market research is effective in this failure. Incomplete market research is often caused by companies misjudging market conditions, not knowing enough about their target market, or not understanding the local culture. Here are notable examples on this subject:
Starbucks' Australian Experience: Starbucks quickly entered the Australian market in the early 2000s, but did not achieve the success it expected here. The company could not adapt to the coffee culture in Australia and could not compete with the local coffee culture. Starbucks was considered an initiative without adequate understanding of its target market.
Walmart's Failed Attempt in Germany: While entering the German market, Walmart decided to replicate its successful model in America. However, local consumers' shopping habits and preferences were different from those in America. Walmart's failure to understand this situation resulted in the company ending its operations in Germany.
eBay and China Market: eBay had difficulty competing with local rivals when entering China. The company failed to accurately assess the e-commerce dynamics in the Chinese market and adapt to the preferences of local consumers.
Incentives
Amaç teşvik olmamalı hiçbir zaman ancak stratejimizi hızlandıracak doğru adımlar için doğru teşvik mekanizmaları ile buluşmak faydalı olacaktır.
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Şirket satın alma faiz desteği
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Stratejik Ürün destekleri
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Turquality teşvikleri
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Yurt dışı ticareti geliştiren teşvikler